And personally, I love the hell out of the artwork. I think it's hilarious.
From the campaign:
Cross Hares is an exciting new brand of adventure games which 1A Games is proud to be bringing you. The first game in the line (each of which will be stand alone with it's own expansions) is Cross Hares: Testing Ground. We at 1A Games I could tell you how much we like the game and how cool it is, but why believe us?