Seems to be a popular thing to do these days.
From the sales sheet:
This Thanksgiving weekend, we at Broken Egg Games are going to make sure that two things happen: eating a bunch of turkey and spending time with our family. We know that Black Friday and Cyber Monday are looked forward to, but being around the ones we love is what we intend to do this holiday weekend. We also appreciate our gaming family and we want to show that we are thankful for you as well. So starting right now, use the code “Thankful4U” at our store to get 20% off your order! We want you to be able to get the shopping out of the way now so you can spend time doing things that really matter (although revenge games do count). Pop online, check out our newest items and get to shopping today because that pumpkin pie isn’t going to eat itself into a food coma. Happy Holidays!